This detailed checklist from Aljaz Fajmut, CEO of Nightwatch provides step by step guide to startups on SEO optimization. Launching a small business is a lot different in 2018 than what it was in 1998. There are so many more bases to cover, and the biggest one is SEO.
SEO makes your startup’s website more visible on Google, and it also improves its usability. The end game is that more people find you, and more people stick around to use your products.