The Creative Influence

July 22, 2014 - 1 minute read

Instead of just going through the motions on your next project, look for the hidden opportunities you already have. On The Creative Influence, graphic designer Michael Bierut challenges us to look for opportunities in even the most dull assignments. He speaks about his mentor, designer Massimo Vignelli, when he was asked to sort through the chaos of the New York subway signage during the 1960s. He remembers thinking:

Does that sound like an exciting job to you? I wanted to design record covers for rock bands and this is signs for the subway, what the heck? But Massimo understood that every assignment like that had within it the opportunity to do something of consequence. So imagine that, for many people when you sort of say, “what is New York to you?” Sometimes what they picture is standing on a subway platform under a sign that says ‘Uptown 456.’

 

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